More than just visual recognition that demands respect, Crownland Security uniforms communicate trust, strength and assertiveness. Based on "The Social Power of a Uniform," by Leonard Bickman, we undertook an experiment designed to test the effectiveness of our uniforms.
Pedestrians were approached at random by our research assistants dressed in various uniforms such as courier and taxi driver, business suit and civilian clothing and our security uniform and ordered to step back from a bus stop or other tasks. The security uniformed assistant resulted in a high rate of cooperation from the public. Obedience to our security uniform surprisingly continued even after our assistant walked away and did not watch to ensure compliance.
Over the years, experience has proven that our Security Guards Uniform is extremely effective in initially establishing authority and encouraging compliance and submission to our security personnel.